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Oracle

Work doesn’t stop even when your internal creative teams are fully committed to top-priority company initiatives.

That’s why Oracle engaged the CDW team to help continue to deliver an outstanding level of on-brand design and service for a wide variety of internal projects. Working in synch with their creative and project management teams, we seamlessly stepped in to concept, create and deliver both internal and external marketing materials to continue to support the business.

what we’re up to:

  • Brand Guidelines & Toolkits
  • Campaign Development
  • Illustration
  • Iconography
  • Infographics
  • Data Visualization
  • Print Collateral
  • Design Production
  • Presentation Graphics
  • Ideation & Concepting

Visual Guidelines

We’re big believers in the value of a well documented set of visual guidelines. They provide an inventory of all of the elements of the design system and clear instructions on how to execute — ensuring that everyone in the organization (and external teams) are aligned and that the materials they create are consistent in look and feel.

Visual Guidelines examples
Visual Guidelines examples
Visual Guidelines examples
Visual Guidelines examples
Visual Guidelines examples
Visual Guidelines examples
Visual Guidelines examples
Visual Guidelines examples
Visual Guidelines examples
Visual Guidelines examples

Master Brand Impressions

One of the ways we can help an internal creative team scale is by creating design concepts that they can then execute upon. In this case, we created high level concepts to help define the master brand impression for an executive event which internal creative resources could then easily execute and produce across a range of tactics.

Master Brand Impressions images

Master Brand Icon Collection

While they may seem small, corporate icons get used by so many people in so many different ways, that they can end up being highly visible elements of your brand. For Oracle, their icon collection evolved over years of development and a range of artists. In an effort to modernize the collection, we helped them to re-imagine many of the metaphors and re-illustrate the icons to be consistent, on-brand representations that work across a variety of touchpoints.

Brand icons
Brand icons

what we love to hear:

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Thoughtful, eloquent, and creative both at the bigger picture level of a robust brand system, and the detailed level of design execution, Andrew and team have delivered a terrific icon collection.

– Francisco Delgadillo, VP, Executive Creative Director, Oracle Brand Creative