Anaplan

Anaplan approached us to help them research the concept of “The future of business 2030” and align it strategically with their brand platform. The result was a new “Countdown to 2030” campaign—driving urgency to act now and stay ahead of the curve for what’s coming. To promote it, we created temporary homepage takeovers, social cards, infographics, and a white paper to share their unique POV.

CDW created this campaign during a time when competitor Oracle was giving customers a choice: upgrade now or switch to another vendor before support expired. Anaplan wanted to take advantage of this timely issue and develop a first-ever campaign where they specifically called out Oracle by name—and boldly set themselves up as the better solution. It included an in-your-face website, social media campaign, and email stream.

An extension of “Countdown to 2030,” the hidden-challenges iceberg infographic we created turned out to be the most popular asset in this entire campaign. Was it the business insights or the penguins? We may never know. But it was a much-shared piece in their retargeting efforts to help enterprise customers and prospects follow the right course with Anaplan.