ServiceNow

Knowledge is ServiceNow’s annual customer event in celebration of “making the world work.” On a dime, we helped them redesign it from in-person to digital during the pandemic. Then in 2022, Knowledge reinstated in-person experiences, ServiceNow launched their brand evolution, and we redeveloped their event creative to showcase ServiceNow’s new look and feel.

As good stewards of their new brand refresh, we also helped them kick the tires on how their brand can be extended across different media and form factors. Not only does this result in exciting explorations, but it also enhances the breadth of the brand for use in future projects—some of which included their Global Impact Report, Global Impact microsite, data-intensive materials with facts and figures, and color studies for spot illustrations.

When ServiceNow asked us for a fresh campaign to effectively recruit diverse and early-career candidates, we responded with our “Bring Your You” campaign. We created the concept, overall campaign content, and audience-specific design and messaging to target specific audiences, positioning ServiceNow as a place where they can bring their authentic selves to work.