Telesign

Intro

The world’s most trusted brands rely on Telesign to secure onboarding, maintain account integrity, prevent fraud, and streamline customer engagement. We recently partnered with the Telesign brand team and some of our favorite photography and videography teams to build out their new brand photography and video library that tells their story as the source of Continuous Trust™.

Scope

Campaign Development
Brand Design System
Brand Guidelines & Toolkits
Campaign Development
Lifestyle Photography
Content Creation
Ideation & Concepting
Copywriting
Messaging Framework
Voice & Tone

Brand campaign

In 2022, Telesign relaunched their brand. Their goal? To create a whole new category for their business that promotes their position as a leader in the digital security space. They adopted the concept of Continuous Trust—which we developed into the “we + you” campaign that tells the story of the meaning behind their new logo and the connection between Telesign and their customer.

Telesign campaign image of woman checking ride-share service

Telesign campaign hero image shown in context on laptop

Series of social media ads for Telesign Continuous Trust campaign

Telesign Continuous Trust campaign digital ads shown in context

Brand photography & video

As part of their brand refresh, Telesign wanted to create vignettes that help explain their products and services. We identified the image style, photography attributes, storyline for each vertical, locations and sets, scene concepts, and models for each set of shots. And for the week-long shoot itself, we staffed, styled, and shot all images—giving them a large library of still images and video to choose from.

Photo shoot image of smiling woman watching laptop screen

Photo shoot image of woman managing paperwork with laptop

Photo shoot image of two women looking at each other’s smartphones

Photo shoot image of man at desk with mobile phone and laptop

Photo shoot image of app-based food delivery to senior woman

Photo shoot image of gamer with headset sitting at computer

Behind the scenes Contrast team at Telesign photo shoot

Behind the scenes photographer working on gamer photos

Behind the scenes client and Contrast team previewing photos

Behind the scenes setup of scene with woman working at café

Brand guidelines

We worked with Telesign to align and update their visual expression and messaging foundation around Continuous Trust (its new category descriptor and campaign) with design and writing guidelines. With examples and recommendations across different verticals, asset types, and stages in the customer lifecycle, the guidelines were designed to provide inspiration and guidance to Telesign’s creative teams on how to use the elements of their brand confidently and consistently.